TiriVelo
A Trust and Safety page that shows pet owners how sitters and dog walkers get approved and shows future providers what signing up involves.
View Prototype
Year
2026
Duration
5 Weeks
Role
UX Designer
The Problem
TiriVelo vets every dog walker and sitter.
Pet owners have no way to see how.
What Was Verified?
Nothing on a sitter or dog walker's profile showed which details TiriVelo had checked.
A Story Told Three Ways
The site described its safety promises 3 different ways.
A Page That Didn't Exist
Links on the site already pointed to a Trust and Safety page that hadn't been built.
The Solution
The Provider's Road to Approval
Five steps show what every sitter and dog walker completes before they can accept bookings.
Proof on Every Profile
Two badges show pet owners which providers TiriVelo has verified and which have earned their trust over time.
No Fine Print
A short list shows where TiriVelo's role stops and what providers handle on their own.
Details Without the Overload
Short summaries make a dense topic easy to scan. Pet owners can open any row for the full explanation.
Background
TiriVelo is a Toronto startup that connects pet owners with sitters and dog walkers. I was one of three designers on the team and owned trust and safety.
The company hadn't launched yet. Its approval process showed up in pieces across internal designs, but nothing was laid out. This page would be the first time anyone outside the company could see it.
"How do you make all of this seem effortless and light and very easy to digest?"
TiriVelo CEO, 2026
Research
TiriVelo hadn't launched, so there were no users or data to study. The client also ruled out interviews, so my research became an audit of everything TiriVelo already had.
Audit
Where I Looked: Their live website, design system, in-progress designs, and policy documents.
What I Found
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Three Lists, One Promise: Their landing page, About page, and design system each listed different reasons to trust TiriVelo.
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Connecting the Dots: There was no written approval process, only screens for uploading an ID, adding certifications, and completing safety readings. I turned those screens into clear steps.
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Checking My Work: My first draft assumed TiriVelo worked like Rover and Wag. Confirming each step with the team showed differences. For example, Rover and Wag back bookings with their own guarantees, but TiriVelo leaves insurance to providers.
Client Guardrails
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Background Checks on Hold: TiriVelo was still choosing a background check company, so I couldn't describe what the check covers yet.
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What Providers Share: Certifications, insurance, and experience come from providers. TiriVelo doesn't confirm them.
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Working Within Their System: The page had to fit their existing design system.
Competitive Analysis
I looked at how Rover and Wag handle the same page.
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What Worked: Both explain screening, guarantees, and support in one place.
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What I Avoided: Walls of text that bury the details that matter most.
Define
TiriVelo's approval process wasn't missing. It just wasn't public. Instead of adding a section to the About page, I proposed a dedicated Trust and Safety page for pet owners and future providers.
How Might We…
Ideation
Before adding color or photos, I mapped what the page needed to cover and in what order:
✓
The steps every provider completes
✓
What TiriVelo confirms next to what providers list
✓
How safety continues after approval
✓
A clear way to report a concern
Design
A provider's profile mixes what TiriVelo confirms, like identity, with what the provider lists, like certifications. Both looked the same, so I split them into two sections:
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Badges From TiriVelo: Verified and Trusted each have their own color and a short line on what earns them. An example profile shows both.
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Listed by the Provider: Provider details sit underneath as a simple list.
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Marked as Pending: The background check details weren't decided, so I marked that step "coming soon" in orange to keep the gap visible to the client. Once they confirmed checks would happen either way, I replaced it with one broad, accurate line.
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Photos That Build Trust: The CEO wanted a photo for every approval step, but showing IDs could look like TiriVelo exposes personal data. I chose photos that signal trust instead, like a leash being clipped onto a collar.
Testing & Iterations
With no users to test on, feedback came from the CEO, their lead UX designer, and my mentor. The page went through six versions before handoff.
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Feedback: The CEO said the six numbered steps in my first version read like a checklist.
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Second Version: I turned them into a vertical path with icons and added the provider sign-up screen beside it. The CEO thought owners might see it as the place to upload an ID.
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Final Iteration: I replaced the screen with photos for each step.
First Version: Numbered Steps
Second Version: Vertical Path
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Feedback: The CEO said the badge section was too dense. He also wanted TiriVelo's checks and provider details to feel more distinct.
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Final Iteration: Badges moved into their own panel with an example profile. Provider details became short rows that open for more.
Earlier Version
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Feedback: The CEO wanted the approval section to feel more alive and visual.
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Version One: Steps alternate left and right down the page, each beside a photo.
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Version Two: A horizontal stepper swaps the card below it. The page is about 1,000 pixels shorter.
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Final Iteration: I presented both and the CEO chose the alternating version.
Version One: Alternating Steps
Version Two: Horizontal Stepper
Results
The CEO and lead UX designer signed off on the final page. TiriVelo's approval process used to live only in internal designs. This page lays it out for the people who will need it once TiriVelo launches.
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For Pet Owners: They'll be able to see the five steps every provider completes and tell which details TiriVelo has confirmed.
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For Future Providers: They'll know what signing up involves before they apply.
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For TiriVelo's Team: I handed off an annotated Figma file and working prototypes. The CEO called it a foundation his team could review, refine, and keep developing.
"This is a very challenging page that can easily be overloaded with too much information. You did a good job."
Michael Navarro, Founder & CEO, TiriVelo
Final Page: Scroll to Explore
Final Thoughts
TiriVelo's approval process already existed. My job was to make it visible. That taught me design is sometimes about organizing what's already there. On a topic this important, every claim also has to be correct. Things changed quickly, so I kept confirming details with the team. Their feedback also showed me that what's clear to me isn't always clear to someone seeing it for the first time. Now I share my work early so others can catch what I miss.
Next Steps
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Test With Pet Owners and Providers: See whether owners feel safe trusting TiriVelo and whether future providers understand what signing up involves.
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Finish Before Launch: Add the background check details once TiriVelo picks a company. Then have their legal team review the page.
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Design a Mobile Version: The page is desktop only. A mobile version would let people view it on their phones.
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One Consistent Message: Bring TiriVelo's three trust messages together into one used everywhere.
What I'm Most Proud Of: Turning a topic competitors bury in walls of text into a page people can understand at a glance. I'm also proud of how much the page grew through six rounds of feedback. Each version was easier to read than the last. This was also real client work for a company getting ready to launch. I met with their team every week, worked within their design system, and designed around decisions they hadn't made yet. Seeing the CEO and lead UX designer sign off on a page their team can build from is what I'm most proud of.